Contractor:

Canadian Tourism Commission

Goal:
Introduction of Canada’s Outdooractivities

Target group:
Final Consumer, travel trade and media

Realization:
2 weeks of promotion in one of the largest fitness centers in Europe

• Daily changing Canadian dishes
• Mailing activities to members
• Special events for different target groups
• Canadian ethnic dances contrasting Canadian Hip Hop
• Squashtournament and multivision slide show for trade visitors
• Press conference
• Total number of participants: 17.000 people